Rapper 50 Cent: Non-musical projects

Non-musical projects

50 Cent has established himself in a variety of fields. In November 2003, he signed a five year deal with Reebok to distribute a "G-Unit Sneakers" line as part of his G-Unit Clothing Company. He provided the voice-over as the protagonist in the video game, 50 Cent: Bulletproof, which was released for PlayStation 2, Xbox, and the PlayStation Portable. Its sequel, 50 Cent: Blood on the Sand, was released in early 2009. He worked with Glacéau to create a Vitamin Water drink called Formula 50. In 2007, Coca-Cola purchased Glacéau for US$4.1 billion. Forbes estimated 50 Cent, who owns a stake in the company, to have earned $100 million after taxes. He has teamed up with Right Guard to launched a body spray called Pure 50 RGX Body Spray and a condom line called Magic Stick Condoms, in which he planned to donate part of the proceeds to HIV awareness. 50 Cent has signed a multi-year deal with Steiner Sports to sell his memorabilia.
In 2005, 50 Cent made a cameo appearance on The Simpsons episode "Pranksta Rap", in which he makes light of his legal troubles. The same year, he starred alongside Terrence Howard in the semi-autobiographical film Get Rich or Die Tryin'. He starred in the 2006 film, Home of the Brave, as a soldier returning home from the Iraq War, traumatized after killing an Iraqi woman. 50 Cent is working on a role as a fighter in an Angola State Prison in Spectacular Regret alongside Nicolas Cage, and starred opposite Al Pacino and Robert De Niro in 2008's Righteous Kill, a movie regarding a police death. He also started the film production companies G-Unit Films in 2007 and Cheetah Vision in 2008. In August 2007, 50 Cent announced plans to launch a dietary supplement company in conjunction with his movie Spectacular Regret.
Shortly before appearing in Get Rich or Die Tryin', 50 Cent released a memoir about his life and how he became successful titled From Pieces to Weight: Once upon a Time in Southside Queens. On January 4, 2007, he launched his G-Unit Books imprint at the Time Warner Building. He also co-wrote The Ski Mask Way, a novel about a small-time drug dealer who attempts to rob his employers, which is to be turned into a film. 50 Cent said he read Robert Greene's The 33 Strategies of War and worked with the author on a book titled The 50th Law, an urban take on The 48 Laws of Power. In May 2008, Jackson met billionaire Patrice Motsepe to forge a joint venture selling 50 Cent-branded platinum.
Jackson started a reality television show on MTV titled 50 Cent: The Money and the Power; the winning contestant won a $100,000 investment from Jackson. The Winners name is Ryan Mayberry.